Amway Corporation Co-founders : Rich DeVos (left) & Jay Van Andel The development of Amway is not only a story of a corporation but also a legacy of two men. In 1959, Rich DeVos and Jay Van Andel were determined to develop their business when they were in their twenties. With the launch of L.O.C. (Liquid Organic Cleaner), they set up Amway in Grand Rapids, Michigan of the United States, using the basements of their homes as offices and warehouses. Success did not come easily. Through determination, perseverance, strong belief and confidence, Amway's sales had exceeded more than half a million U.S. dollars in the first year of business. Two years later, the co-founders moved to an abandoned oil station in Ada, Michigan, and turned the Amway business to a new page of success.
Today, Amway operates in more than 80 countries and territories throughout the world, with over three million independent distributors participating in Amway's direct selling business.
Amway's World Headquarters is situated in Ada, Michigan on a land of 280,000 square metres. The complex stretches for 2 km and embraces a research and development centre, manufacturing facilities, warehouses and offices. It is a self-contained city with its own water treatment plant, power generator, recycling facility, shuttle bus service, trucks and trailers, a fire department and even its own railroad.
Amway Corporation President Doug DeVos (right) and Chairman Steve Van Andel (left).
Amway Headquarters in Ada, Michigan, U.S.A.
Since its forming in 1959, Amway has aimed at producing quality products. Numerous researches, product developments and improvements have been made to ensure the best quality products are produced. All Amway products for sale worldwide have passed strict quality control and inspection procedures, and have also attached our warranty to our customers. At present, Amway distributes over 400 consumer products, including Health Supplements, Skin Care and Cosmetics, Personal Care, Home Tech and Home Care.
HONESTY
Reasonable business starting fee.
Distributors can choose to withdraw from the scheme during the first year of business and be refunded
Every Amway product carries the Amway Satisfaction Guarantee. If customers are not satisfied with our products, they can return the goods and get their refunds.
WORK HARD AND ACHIEVE MORE
Every distributor starts from the same base to establish their own distribution network.
All distributors are rewarded according to the performance themselves and their downline distributors. They can make use of the Training Group of Amway to improve their selling techniques so as to get more bonuses and awards.
Distributors' success relies on the efforts of themselves and their own group. The harder you work, the higher income you will get. You reward has nothing to do with the seniority of joining our scheme.
Income derives from the ales of Amway quality products and not from recruiting and entry.
FAIRNESS & STRINGENT
Amway has adopted effective management skills to ensure the direct selling teams are cooperating smoothly and developing healthily together
Distributors are bound by the rules of conduct, and everyone obtains the products directly as the uniformed prices set by Amway.
TRAINING
Amway understands the importance of training for distributors. Amway Business Preaentations are organised for new distributors to help them get familiarised with the businesses of Amway.
Amway and upline sponsors will organise seminars and training in order to equip every distributor with the best business attitude and selling techniques.
INTERNATIONAL BUSINESS
Amway's businesses cover more than 80 countries and territories in the world. All direct distributors are free to develop their network anywhere.
Amway organises overseas seminars and tours annually. All qualified distributors are invited to participate.
Today, Amway has helped several millions of people to establish their own businesses all over the world. Their determination, perseverance and positive attitude have spread the Amway spirit of opening new businesses, Amway's values to every corner of the world and to grow together with Amway.
踏着中国改革开发的大潮，怀着为更多人的生活增添色彩的理想，安利公司开始了在神州大地开拓奋进、创新图强的征程。1991年，安利公司创办人之一的理查·狄维士先生携夫人亲赴北京，了解中国的投资环境和投资的可行性。
1992年，安利（中国）日用品有限公司成立，成为国家工商行政管理局批准的全国首批直销公司之一。当时，安利（中国）的办事处面积仅40平方米，只有4名员工。
在进入中国之初，安利本可以仿照其他企业直接进口产品开始经营，但本着诚信经营、立足长远的企业战略，安利（中国）先用近3年的时间进行生产基地等基础设施的建设。
1995年4月10日，安利（中国）日用品有限公司开业剪彩仪式在广州隆重举行。
开业之初，安利（中国）首批上市的产品共5种，包括乐新®多用途浓缩清洁剂、碟新®浓缩洗洁精、透丽®浓缩玻璃清洁剂、丝白®洗衣液和速洁®浓缩去渍剂。
安利（中国）名列《财富》最佳公司排名第23位
经过十余年发展，安利（中国）在各方面均取得了长足进步，综合实力大大增强。
目前，安利（中国）投资总额达2.2亿美元，总部位于广州，并在北京及上海设有区域办公室，办公总面积超过2万平方米，拥有6091名员工。安利在广州建有美国海外最大的生产基地（详见生产基地），面积达14.1万平方米，为消费者提供纽崔莱®营养保健食品、雅姿®美容化妆品、个人护理用品、家居护理用品、皇后锅具共五大类187余款优质产品。
2007年，安利（中国）销售额达138亿元人民币，缴纳税款27亿元人民币。截至2007年底，安利（中国）累计缴纳税款179亿元人民币，在优质产品及消费者保护方面共获嘉奖622项，四度荣膺“中国最具影响跨国企业”，位列“2006-2007年度中国最大的外商投资企业”排行榜第70位，并获得“最具责任感企业”等荣誉称号。
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